Marketing & CX

Transforming your data into marketing gold

We’re here to navigate your data challenges with ease, turning your complex metrics into success stories.

Marketing Metrics Hub

Get a clear view of your marketing and customer experience data.

This marketing insights dashboard simplifies data analysis by combining all of your marketing data into one place. It encourages collaboration, and eases decision-making by highlighting key performance indicators and trends.

Retain Radar

Forecast and prevent customer churn using historical data and the power of AI.

Identify customers at risk of leaving and understand why they might leave ahead of time, enabling you to step in and save them, helping to boost customer lifetime value and retention.

Audience360

Combine customer data from various sources into a complete, unified single customer view (SCV).

This lays the groundwork for personalised marketing campaigns, improved customer satisfaction, and retaining customers through better customer profiling.

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Frequently Asked Questions

Explore how our data analytics solutions can solve common buisness challenges.

What are the main types of marketing analysis?

Marketing analysis covers a wide range, from customer profiling and behaviour analysis to segmentation and churn analysis. Deep dives into customer insights help shape marketing initiatives and elevate the customer experience.

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How can analytics measure our marketing effectiveness?

Through data analytics, we track metrics like customer lifetime value and assess campaign results and customer behaviour. Our marketing dashboard offers a real-time glimpse, helping you pinpoint what resonates and what needs a revisit.

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How do AI and analytics enhance customer insights?

AI and analytics dive into master customer data to spot trends and preferences, equipping you with the knowledge to craft data-driven, tailored marketing strategies, and ultimately boosting the customer experience.

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What data should we collect for marketing analysis?

A good mix of customer data is key. Think demographics, customer profiles, interaction histories, and behaviour patterns to gauge customer lifetime value effectively.

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How can you target specific audiences with customer data?

By employing customer profiling and segmentation analysis, we pinpoint the right audience segments based on their actions and background. This results in marketing that's more aligned and yields better ROI.

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Can you automate our reporting and dashboards?

Absolutely. We streamline the process, from handling customer data to visualising insights on marketing dashboards, ensuring you have timely, actionable insights on metrics like customer behaviour and lifetime value.

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How does analytics decode customer behaviour?

Analytics pulls back the curtain on customer behaviour, revealing their likes, dislikes, and interactions, helping you tailor your approach accordingly.

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How can you predict customer trends?

With customer behaviour analysis and past data in our arsenal, we forecast upcoming trends and preferences. This means being steps ahead in delivering what your customers might seek next.

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How can we personalise marketing with customer data?

We harness customer experience data to shape marketing campaigns and product suggestions, ensuring each touchpoint feels personal and enhances the overall experience.

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How can we enhance our team's data literacy?

Knowledge is power. We offer training sessions through our Data Insight Academy covering marketing dashboards, profiling, segmentation analysis, and more, aiming to instill a strong data mindset across your team.

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