This strategic alliance combines Data Insight's AI consulting expertise with Atomic.io's proven in-app messaging platform to transform digital customer experiences
AUCKLAND, NEW ZEALAND — Data Insight, New Zealand's leading data and AI consulting firm, today announced a strategic partnership with Atomic.io, the specialist in-app messaging platform trusted by major financial institutions across The United States, Australia and New Zealand.
The collaboration will deliver comprehensive, AI-powered customer engagement solutions that combine advanced data analytics with secure, personalised in-app messaging.
Addressing Critical Market Needs
New Zealand banks and insurers are sitting on mountains of customer data and AI insights.
But here's the problem: those insights rarely turn into customer action. Email usually gets 20% read rates (at most). SMS is expensive and annoying. And getting messages into your own apps? That takes months and costs tens of thousands of dollars.
"Our clients consistently ask for solutions that connect between data insights and customer action," said Ben Winterbourne, General Manager at Data Insight. "This partnership with Atomic.io creates a powerful combination. We can now identify the optimal customer moments through AI and data analytics, then deliver hyper-personalised messages that actually drive engagement and results."
Trusted by Leading Organisations
Here's how it works: Data Insight's AI figures out the right message for the right customer at the right time. Atomic delivers it inside the apps people already use and trust. No emails, no SMS, no waiting months for developer resources. Atomic delivers 90%+ read rates and 14x more action than traditional channels.
Data Insights and Atomic already power banking insight and messaging for over 80% of Kiwi adults through ANZ, BNZ, Kiwibank, Westpac, TSB, The Co-Operative Bank, ASB and other leading financial institutions.
Market Impact
The partnership addresses a critical gap in the New Zealand market, where financial institutions struggle to activate insights from their data investments.
"We're seeing incredible demand for solutions that turn data insights into customer action," said Bradley Simpson, Partnerships Director at Atomic.io. "Data Insight's deep analytics capabilities combined with our engagement platform creates something unique: the ability to reach customers with the right message, at the right time, in the most trusted digital channel."
Most clients are live within weeks, not months.
Our clients have been asking for this for years," said Winterbourne. "They know what their customers need, they just can't reach them effectively. Now they can.
About Data Insight
Data Insight is New Zealand’s specialist data and AI consulting firm, helping organisations unlock the full potential of their data through tailored AI-powered solutions.
With more than 2,600 projects delivered across a diverse range of industries, Data Insight bridges the gap between experimentation and delivery, ensuring AI initiatives move from pilot to proven value. Their team focuses on aligning data strategies with business goals and building internal capability in data and AI.
About Atomic.io
Atomic.io is the specialist in-app messaging platform that helps financial institutions deliver secure, personalised, and actionable messages inside their existing mobile and web applications.
Trusted by leading banks and financial services companies, Atomic.io replaces fragmented communication channels, drives self-service adoption, and builds customer loyalty through habit-forming secure interactions.
Contact Information
Data Insight
Email: info@datainsight.co.nz
Atomic.io
Email: sales@atomic.io
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