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Di CUSTOMER INSIGHTS

Di Customer Insights helps you understand your own customers, their behaviours and their lifetime value to help you prioritise efforts on the highest value opportunities.

DIGITAL ANALYTICS
Analysing digital data to understand traffic and user engagement, and measure the effectiveness of campaigns across web platforms and apps.
SEGMENTATION
Segmenting customers based on attributes such as demographics, value and transactional behaviour to support marketing initiatives and drive a greater understanding of who your customers are.
PROFILING
Get to know your customers better - who they are, what drives them, how they behave - and identify opportunities to grow engagement.
RECENCY FREQUENCY VALUE (RFV)
Identify the most and least engaged customers - how recently and frequently they engaged and their value - and how this can be used to identify strategies to grow and nurture your base.
CUSTOMER LIFETIME VALUE (CLV)
Predicting a customers future value, to support in allocating resources and prioritising efforts on the highest value opportunities.
PROPERTY DATA AND INSIGHTS
Data Insight holds a nationwide property database which pulls together a number of different sources to build a rich picture of property attributes and life stage triggers.

SOME OF THE TOOLS WE USE:


Visit our Insights Hub to learn more >>