Data Science and AI

Data Insight works with clients to transform the way their businesses operate through the use of advanced data science techniques including machine learning and artificial intelligence.

We have a dedicated and talented Data Science Team who have many years of skills and experience. Whatever AI opportunity your business wishes to explore, our dream team is up for the challenge and ready to deliver value.

The Data Insight team have extensive skills in machine learning, are collaborative and share their knowledge readily to ensure we gain the best, most practical outcome and value for our business. We find them to be reliable, supportive and enthusiastic and they are driven by great customer outcomes.

Here are some of the ways we’ve helped clients with data science

Time series price/demand modelling - Understanding how price or demand is likely to change over time, based on what has happened in the past.

A client was launching a product in a geographical area where it had not been previously available. Based on uptake in similar areas, Data Insight forecasted demand and provided dashboards illustrating how well uptake matched our predictions over time.


Natural language processing - Mining text data (such as survey responses, NPS data and chat-bot entries) to understand common themes and sentiments.

Our client had built a digital assistant, and needed to know what their customers were asking her. We used topic modelling to cluster past conversations and find the major topics. From this, we found opportunities to get a human in the loop faster, if one was needed to solve the problem.

Propensity modelling - Helping clients to predict the likelihood of a certain event occurring (such as customers churning or taking up a product) and using that information to inform targeting marketing.

Data Insight build a churn propensity model for a large fuel retailer to address retention in their B2B customer base. The model helped the organisation to identify customers most at risk of churning and optimise marketing spend to focus on the biggest priorities.


Campaign evaluation and channel optimisation -Understanding business impact of marketing campaigns and which channels are most effective at stimulating activity.

Data Insight provided statistical evidence to a client regarding an increase in the uptake of a particular product due to their marketing activity, measuring the effectiveness of the campaign.

Tools we use

Here are some of the tools that our team have experience using:

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