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Di DATA MANAGEMENT

We help build your data structures, enabling the foundations for your data driven journey. This includes helping create a single customer view, enriching your data sources with DI proprietary data to help build a deeper understanding of your customers and their behaviour, utilizing our vertical specific models.

 

DATA STRUCTURE AND FLOW
Understand, optimize and make your data accessible and available where and in the form its required.
DATA ENRICHMENT
Enrich your data sources with DA proprietary data sources such as Property data.
SINGLE CUSTOMER VIEW (SCV)
Combining multiple disparate sources of data into one, rich view of the customer, their attributes, products and behaviour.
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EXAMPLES OF HOW WE'VE HELPED OUR CLIENTS

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Data Insight assisted a retail client in taking a data-led approach to planning their promotional calendar. To do this, we looked at the trend of spending month on month, identifying products and categories with particular seasonal skews. With a few myths busted and others validated, the client utilised these insights to better inform their promotional plan. Based on the insights provided, they were able to reduce marketing spend by rationalising their marketing campaigns and increase sales conversion by focusing offers to the right customers at the right time.
Our team carried out a data integration, customer profiling and segmentation project for a large retail bank to re-define the way business banking was being tracked at a customer level. Our team was able to create a group level understanding of how business banking customers use their banking products across both personal and business profiles. The client was then able to use this for a more targeted marketing approach, as well as gaining insights into differences between the segments of business customers, allowing the bank to better meet their customer's needs.
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There’s never been a better time to be leveraging data, to cut through the noise, and make data-driven decisions to gain a competitive advantage.


SOME OF THE TOOLS WE USE:


When it comes to data and telling a story through visualising the data, the team at Data Insight delivered on our goals to help drive loyalty and growth.
— Scott Fitchett, Managing Director - AA SMARTFUEL

Visit our Insights Hub to learn more >>