Smarter Data top takeaways

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This year’s Smarter Data Conference was held at Auckland’s Eden Park and Data Insight was proud to be the premier sponsor of the event. The theme of the event was ‘change’- not just the change the COVID-19 pandemic brought us, but also the change in technology and analytical capabilities. Speakers explored what those changes mean for our organisations, how we create opportunities, how we navigate the change, and how we set ourselves up for success.

With the help of one of our amazing clients Melanie Disse, Customer Research Specialist at Vodafone NZ, we've done the hard work for you and put together a list of key themes and takeaways from the day:

  • Remember we have aliens in charge of our brain - Sometimes we don’t make the best decisions, as our human brains are not always designed to. This stresses the importance of leveraging analytical methods and data storytelling, to help lead your audience in the right decision.
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  • Ask the right questions to start with - We can have all the data, AI and tech in the world, but we need to know where we’re heading. Before you start, set out what are you trying to achieve, and why, and keep this in sharp focus. What is it that we need to know, or are trying to find out, and how can we action that insight. It sounds pretty basic, but it’s often forgotten.
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  • Unicorns are hard to find - It’s hard to find the perfect person that talks data and business. No one has a perfect solution to this, but having a good blend of skills and backgrounds can help. Finding the sought-after unicorn who has outstanding analytical skills, but also great business and communication skills may lead you down a rabbit hole. The right solution may be to partner for your analytics, combining the best of internal and external resource.
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  • It’s a well-rounded team setting you up for success - It’s important that Insights is widely and deeply embedded in the business. Context and business knowledge are key to asking the right questions and making the right recommendations.
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  • Think outside the data box - Don’t just look at the data you hold, but consider what else is out there that can help you achieve your goal. Analysing the data we have is great, but combining different data sources is powerful. It unleashes a new level of insights that allow us to make the right decisions.
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  • Find the structure in the unstructured - For large organisations, it’s impossible to read through all of that data to hear the voice of the customer. It needs to happen at scale. Technology, Data Science and AI have made it possible and it’s time to start delving into that unstructured data you have been parking, such as phone calls, social media and video to find those customer insights and make more informed decisions.
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If you need help getting smarter with data, get in touch with our expert team