Want to become a data-led business?

After almost two decades of using data and technology to solve business problems, one thing I still hear from businesses of all sizes is that they want to be more ‘data-driven’.  What’s more, smart business leaders know there’s tremendous value if they can unlock their data, but still want to know more about how to go about executing a successful data strategy across their business

To help with this, I’m excited to launch my first book –

‘The Data Revolution – an executive guide to becoming a data-led business to compete in the ‘Age of the Customer’.

In ‘The Data Revolution’  I outline the fundamentals of what’s required in order to transform into a forward-thinking, data-driven organisation with the right structure, people, technology and processes. I also tackle the risks to consider what the future holds for businesses who are smart enough to put data at the heart of everything they do.

Data can create tremendous value for your business. If used in the right way, it can help you better understand your customers and ensure you remain ahead of your competitors.

Regardless of where you are at in your data journey, I’m confident you will find a connection with The Data Revolution.

You can click here to download your copy. I hope you enjoy this book and are inspired to take action in your organisation today.


Carmen Vicelich

Founder and CEO – Data Insight